Author name: Gina Nichols

I am a Product Director with Salesforce Data Cloud, with extensive experience in both Marketing Cloud and Data Cloud. I am a co-author of the award-winning "Transform the Consumer Experience Customer 360 Guide", which won an award of Merit at the STC Chicago competition. I am the winner of the 2023 Salesforce Marketing Cloud All Star Award. In my spare time, I play competitive badminton, hang out with my 3 dogs, and enjoy hiking with my husband.

Thought Leadership, Winter 25

From First Message to Loyal Customer: Harnessing the Power of Salesforce Data Cloud and WhatsApp

Gina Nichols / December 9, 2024

Imagine the potential of tracking and analyzing a customer’s interactions—every click, purchase, view, and preference—and using this data to send […]

Model, Unify and Segment Data, Summer 24

Contact Point Filtering: The Missing Piece in Your Consent-Aware Data Strategy

Gina Nichols / August 26, 2024

Consent management is a critical component of modern data strategy, as it’s necessary to ensure that organizations handle personal data

Get Insight and Analyze Data, Winter 24

Data At It’s Best: The Art of Scheduling Calculated Insight Refreshes Using Flow

Gina Nichols / November 29, 2023

Calculated Insights allow you to define and calculate multidimensional metrics on your entire digital state in Data Cloud. Scheduling a