Author name: Jen Sommerville

Jen Sommerville is a Sr. Director of Product Management specializing in data and AI-driven solutions for paid media. Passionate about empowering marketers with first-party data strategies, she helps brands leverage their first-party data to optimize targeting, measurement, and campaign performance.

Act on Data, Spring 25

Using Salesforce Data Cloud to Power Smarter Paid Media Campaigns

Jen Sommerville / March 25, 2025

In today’s digital advertising landscape, first-party data has become the foundation for effective customer engagement. With increasing privacy regulations and […]