Author name: Krassimira Iordanova

I bring 20+ years of product management, sales development, and consulting experience with intimate knowledge of Salesforce Data Cloud, Salesforce Marketing Cloud, Service Cloud, and Sales Cloud. I'm 6X Salesforce certified. Prior to Salesforce, I worked for Oracle and SAP.

When Unstructured Data Talks

Krassimira Iordanova / February 13, 2025

Unstructured data is complex and mixed. You cannot map it to a predefined structure, like a data table or a […]

Act on Data, Winter 25

Telemetry data comes to life with Data Cloud and Tableau

Krassimira Iordanova / January 28, 2025

You collect a vast amount of telemetry data as signals. They could come from many sources. For example, vehicles you