I love when my clients inspire me to write blogs. I mean they have real challenges and questions that other companies might very well also have, so why not write down the solutions for more people’s benefit. This time I was asked, “how do I compare year to date (YTD) with the same period last ...
In April I did a blog on how to use date fields in static steps showing how to create filters and groupings [read the blog post]. Though the blog is still relevant I had several people comment that it didn’t work. I did a little debugging and it turns out that Einstein Analytics is a ...
The key message delivered to B2B marketers during Dreamforce 2017 is that Account Based Marketing is the new black. You would have seen ABM on most Pardot session, which of course stands for Account Based Marketing. So what is all the fuss about? What is ABM? Well, Forbes defines ABM in an article as [read the ...
4 days of Dreamforce has come to an end and what an experience! There were many sessions on Einstein Analytics, in fact too many for me to attend, so I had to do like everyone else… Prioritise! Two sessions I want to highlight is the Einstein Analytics keynote and the Einstein Analytics roadmap session. I ...
As you may know, I work in the domain of Pardot and Marketing Cloud. Pardot has a default scoring functionality and model that allows for different prospect activities to be scored. Now, what happens if you are not using Pardot but Marketing Cloud? Well, by default nothing; Marketing Cloud does not come with a scoring ...
Okay, it might not be winter wonderland yet, but it is getting colder and it’s time – at least for us in London – to dig out the boots and the winter jacket. While I am still resisting the fact that it is getting darker and colder I must admit I am enjoying a night ...
At Salesforce’s Dreamforce 2017 I will be speaking about Einstein Analytics in the Admin Theater. The session is called Einstein Analytics: Genius Dashboards. In preparation for my session, I have written three blogs that make up my talk. If you find my session interesting here are the key takeaways (please don’t use this as an excuse ...
Do you have dashboards that are not tied to a specific timeframe? Or is your imports to Einstein Analytics not done on a daily basis? How do your users know what time period they are looking at data from? Well, I have a way for you to easily portray this to your users using two ...
When you start with Einstein Analytics the first time is spent learning how lenses and dashboards work and how to explore your data further maybe even how to get your data sets into Einstein Analytics. But there are more to the tool than just pretty graphs that facet with each other. Soon you will get ...