When you are new to Einstein Analytics and you for the first time have to build a dataset it may go alright, yes there are a few new concepts to understand especially the grain level (or root object) but you can manage. When it comes to making additional modifications in the dataflow afterward that’s where ...
This year Marketing Cloud made some changes to their authentication, the connector we had and still have in Einstein Analytics used the old authentication. Now if you have an installed packed from before summer of 2019 you are okay to use that with the connector we have in Einstein Analytics. But what if you do ...
I have to admit I don’t get to work with Pardot much anymore, that’s just the nature of my job. However, lately, I’ve been asked a lot about the B2B Marketing Analytics App and how you can customize it to your needs. Now I’ve already touched on this topic before with the blog on custom ...
If you have been following along in this series of ‘Marketing Smart with Einstein Analytics’ you will have seen how you can set up the connection from Marketing Cloud to Einstein Analytics and further how we can access the hidden data extensions. Now if you sent a lot of emails you will have a lot ...
In the last two parts of this blog series we explored how to get data from Marketing Cloud into Einstein Analytics, we even looked at taking those hidden data views and bring them in, because let’s face it that is key details any marketing organization wants to report on – if you missed it here’s ...
Getting marketing smart with Einstein Analytics includes getting details on how your marketing campaigns are performing. What emails were open and which ones had the best click rate? In the first part of this blog series I mentioned, we couldn’t access the tracking data through the connector. In fact, we can’t even see them in ...
It’s no secret that I have a background in implementing Einstein Analytics, Pardot and Marketing Cloud for different companies, so I get a lot of questions around reporting on your marketing data. First of all Pardot’s and Marketing Cloud’s build in reporting capabilities are limited, but the request for reporting is great and becomes even ...
One thing I cannot control in the Einstein Analytics UI is the sorting of the values. It’s either alphabetically or descending/ascending values, which do make sense. Now, most of the times that’s all good, just not when you are dealing with values that happen in a certain order. As an example, I can mention opportunity ...
It would be great if your data in Salesforce was complete! I mean it would be so much easier to do reporting and get some great insight. Unfortunately, complete data is the same as seeing unicorns, it would be great, but just not realistic. So what happens when you have null values in Einstein Analytics? Well, ...
Earlier this year Salesforce released recipes in Wave; a simple way for you to transform your data. I liked the idea of recipes and decided to use it in one of my projects. As you could read in one of my blog posts there were good and bad elements to recipes, so with the summer ...