The Buzz Word ‘GDPR’
If you are involved in any technology implementation or if you store any data about your contacts I am sure […]
Marketing, Spring 18
Marketing
Marketing, Spring 18
What B2B Marketers Should Know About Salesforce Campaigns
For the most part, Pardot is straightforward to set up, yes there are those odd cases where you have to
Marketing, Winter 18
Custom Scoring with Marketing Cloud and Salesforce
As you may know, I work in the domain of Pardot and Marketing Cloud. Pardot has a default scoring functionality
Marketing, Summer 17
Pardot Certification Mock Questions
Are you planning on taking a Pardot certification and want to test your knowledge? I’ve created a series of questions
Marketing, Summer 17
Get Pardot certified!
I regularly get asked how to study for the Pardot certifications. My honest answer is I am not 100% sure.
Marketing, Summer 17
Velocity Calculation of the Marketing to Sales Funnel
Last year Salesforce launched “Wave for B2B Marketing” now known as “B2B Marketing Analytics” giving Pardot users insight in their marketing
Marketing, Summer 17
Pardot New Feature: Run that rule multiple times
Wow, this is exciting in the world of Pardot! I love automation rules in Pardot, it simply allows you to automate
Marketing, Spring 17
Engagement program for events: community building
When you have an event in the calendar you need to draw attention to the event with the goal of
Marketing, Winter 17
Marketing Cloud – what’s right for my business?
Over the last few years, technology has dramatically transformed the way businesses market themselves to their customers. With the rise
Marketing, Winter 17
Are you a Pardot pro? Four principles to getting the best out of Pardot
We all know that Pardot is a great tool for lead scoring and lead generation. The million-dollar question is, how