If you are involved in any technology implementation or if you store any data about your contacts I am sure you have heard the word “GDPR”. Implementing marketing automation solutions and working in Europe I sure have heard of “GDPR”. When I heard the word the very first time I thought, I don’t have to ...
For the most part, Pardot is straightforward to set up, yes there are those odd cases where you have to be creative and think outside the box. But when it comes to the campaign planning Pardot simply don’t have the same power as Salesforce. One of the typical questions I get around this is “What ...
As you may know, I work in the domain of Pardot and Marketing Cloud. Pardot has a default scoring functionality and model that allows for different prospect activities to be scored. Now, what happens if you are not using Pardot but Marketing Cloud? Well, by default nothing; Marketing Cloud does not come with a scoring ...
Are you planning on taking a Pardot certification and want to test your knowledge? I’ve created a series of questions to help determine if you are ready to take the certification. Please be aware that these questions are not taken or memorized from the actual certification, rather they are created from scratch in order to ...
I regularly get asked how to study for the Pardot certifications. My honest answer is I am not 100% sure. The reason being I took my Pardot Consultant certification in December 2014 and my Pardot Specialist certification in August 2015 (Beta). I remember thinking and giving the feedback that the specialist questions were very similar ...
Last year Salesforce launched “Wave for B2B Marketing” now known as “B2B Marketing Analytics” giving Pardot users insight in their marketing engagement and pipeline with 3 dashboards. I’ve been lucky enough to get access to the tool and I’ve done a blog post as well as two talks for the London Pardot User Group on the ...
Wow, this is exciting in the world of Pardot! I love automation rules in Pardot, it simply allows you to automate some of your processes like assigning profiles and grading them according to defined criteria. However, one big drawback is that automation rules only run once; the first time the prospect match that criteria. So let’s ...
When you have an event in the calendar you need to draw attention to the event with the goal of driving attendance. One obvious approach is to look at your existing database of contacts and invite relevant people. Instead of sending a single email you can use the engagement studio. Here’s a sample of how ...
Over the last few years, technology has dramatically transformed the way businesses market themselves to their customers. With the rise of the mobile and digital age, companies have been challenged to adopt marketing technology to stay competitive, or face being left behind. Never before has there been such a vast selection of marketing tools available ...
We all know that Pardot is a great tool for lead scoring and lead generation. The million-dollar question is, how do you get the best out of it? In my work as a Marketing Cloud consultant I talk to many Pardot users, both new and experienced. But they’re all wondering the same thing: what does ...