(翻訳)マーケティングの可能性を解き放つ:Salesforce Experience CloudとData Cloudの統合

(翻訳)マーケティングの可能性を解き放つ:Salesforce Experience CloudとData Cloudの統合
Salesforce Experience CloudサイトとData Cloudのシームレスな統合について探求します。 顧客エンゲージメントを簡単に追跡、変換し、実行可能なマーケティング戦略の策定に活用する方法を実証することが目的です。 包括的な理解を提供するために、各側面を分析しながら、大まかなデータフローの概要を説明します。

Contact Point Filtering: The Missing Piece in Your Consent-Aware Data Strategy

Contact Point Filtering: The Missing Piece in Your Consent-Aware Data Strategy
Consent management is a critical component of modern data strategy, as it’s necessary to ensure that organizations handle personal data in a lawful, transparent, and ethical manner. L1, L2, L3, and L4 consent levels refer to different layers of consent for data usage, typically within the context of data privacy and protection regulations. These levels ...

Unlocking Marketing Potential: Salesforce Experience Cloud and Data Cloud Integration

Unlocking Marketing Potential: Salesforce Experience Cloud and Data Cloud Integration
Imagine a scenario where your company seeks to closely monitor customer web engagement across various Experience Cloud pages. Picture identifying and categorizing customers who frequent specific pages like ‘Free Consultation’ or ‘Specific Product,’ subsequently incorporating them into targeted marketing journeys with tailored promotional offers. In this blog, we embark on an exploration of the seamless ...