Imagine the potential of tracking and analyzing a customer’s interactions—every click, purchase, view, and preference—and using this data to send them personalized promotions directly through WhatsApp. Envision how this targeted approach could enhance engagement by reaching customers on a platform they use daily. Now, extend this concept further: consider the advantages of utilizing the rich, ...
Some of you may know I’ve started working more with Data Cloud and I thought it was time to start sharing some content on Data Cloud. I figured I’d start with a fundamental blog on what Data Cloud is all about including the different Data Cloud concepts. Coming from core Salesforce or CRM Analytics I’m ...
It was four years ago that I wrote about a complete rewrite of the Query Engine powering dashboards and insights at the speed of light for all CRM Analytics customers. Every time a CRM Analytics customer loads a dashboard or explores a dataset, our in-memory engine, powered by our proprietary columnar store, retrieves the answer at sub-second ...
Over the years Salesforce has expanded the analytics tools and capabilities for customers to look at their data from Salesforce Operational Reporting (OR) also known as Lightning Reports & Dashboards to Tableau CRM (formerly Einstein Analytics) including Einstein Discovery and, with the latest analytics addition, Tableau. With the expansion, it can be a little difficult ...
2020 is arguably the year of digital transformation. Covid-19, lockdowns, and the swift shift to a virtualized world where employees work from home and many basic activities from shopping essentials to school tutoring have gone virtual. This has put us through first-hand digital transformations at many levels of our daily lives. What follows is one ...
I think user adoption is a pretty universal concept in IT and working with Einstein Analytics is not any different. You can spend hours, weeks or months on building great dashboards so your end-users can get some insight, however, if they do not use those dashboards I would argue that it’s been a waste of ...
Marketing departments are no different than sales or finance, they too want insight. With all the data marketing is generating it becomes that much more interesting to start having a tool that can give you good insight. Salesforce have two marketing automation tools – Pardot and Marketing Cloud. Pardot already has an app that leveraging ...
Last weekend was a bank holiday in the UK and for once the weather was actually decent. So I decided to have a relaxing day in the park with a couple of books; one of them explaining how to do storytelling with data. On the very first page, it says “Nobody sets out to make ...
DreamOlé… Sun, Spanish omelet, sangria, and Salesforce… What’s not to like about this amazing community event? And on top of that, I get to put a flavor of Einstein Analytics on this event with my session ‘Einstein Analytics, Art of the Possible’! At 15.45 in Montjuïc I have my session where I will try to inspire ...
