Marketing ROI is a question that always comes up, whenever I do Pardot implementations. How do we measure engagement? How do we measure marketing generated pipeline? We all know that marketing budget is closely tied to how much business can be generated for the effort, but this is not always easy to measure. Pardot does ...
Over the last few years, technology has dramatically transformed the way businesses market themselves to their customers. With the rise of the mobile and digital age, companies have been challenged to adopt marketing technology to stay competitive, or face being left behind. Never before has there been such a vast selection of marketing tools available ...
We all know that Pardot is a great tool for lead scoring and lead generation. The million-dollar question is, how do you get the best out of it? In my work as a Marketing Cloud consultant I talk to many Pardot users, both new and experienced. But they’re all wondering the same thing: what does ...