Overview & Business Landscape In today’s time and age Digital marketing is crucial for businesses due to the significant amount of time consumers spend online. Over 65% of digital media time is now spent on mobile devices. The ability to reach targeted audiences effectively and promptly to meet sales targets and push the revenue growth, ...
This will be a series of posts detailing Predictive Use Cases that can be built with Data cloud’s Model Builder. The first article in this series is aimed at Sales Use Cases, which can improve productivity of sales teams and help achieve their targets faster 🎯. Bonus: A ready-reference of this blog is available as ...
Imagine the potential of tracking and analyzing a customer’s interactions—every click, purchase, view, and preference—and using this data to send them personalized promotions directly through WhatsApp. Envision how this targeted approach could enhance engagement by reaching customers on a platform they use daily. Now, extend this concept further: consider the advantages of utilizing the rich, ...
This is a continuation of the previous blog post Beyond Binary: Unlocking Business Insights with the Power of Multinomial Classifiers: “The Lab” – Part 4. This is an optional step. In this blog post, we’ll see how you can build a matrix report of actual vs predicted churn reasons. Part 5: Constructing a confusion matrix to ...
This is a continuation of the previous blog post Beyond Binary: Unlocking Business Insights with the Power of Multinomial Classifiers: “The Lab” – Part 3. In this blog post, we will integrate binary predictors into a comprehensive multinomial classifier Part 4: Assemble the results from the Ensemble of Binary Classifiers To integrate binary predictors into a ...
A sandbox is a copy of your Salesforce org that you can use for development, testing, and training, without compromising the data and applications in your production org. Data Cloud can soon be provisioned in your core sandbox to build and test your instance before deployment. To help you prepare, here’s a list of frequently ...
This is a continuation of the previous blog post Beyond Binary: Unlocking Business Insights with the Power of Multinomial Classifiers: “The Lab”- Part 2. In this blog, we’ll apply One-versus-Rest approach to train five binary models in EInstein Studio and combine their results for probabilistic consistency. Part 3: Training the Binary Model Ensemble How to ...
This is a continuation of the previous blog post Beyond Binary: Unlocking Business Insights with the Power of Multinomial Classifiers. In this post, we’ll look at how you can prepare your data with a few clicks using Data Cloud’s Data Transform. Part 2: Data Prep for an Ensemble of Binary Classifiers Our goal is to ...
Multinomial classifiers open new possibilities for making business insights richer and more actionable. Unlike traditional binary models, which predict simple yes-or-no outcomes, multinomial classifiers dive deeper—identifying the specific reasons behind customer behaviors. In this blog, we’ll explore how multinomial classifiers can transform insights, using customer retention in a streaming service as a powerful example of ...
