Overview & Business Landscape In today’s time and age Digital marketing is crucial for businesses due to the significant amount of time consumers spend online. Over 65% of digital media time is now spent on mobile devices. The ability to reach targeted audiences effectively and promptly to meet sales targets and push the revenue growth, ...
Imagine the potential of tracking and analyzing a customer’s interactions—every click, purchase, view, and preference—and using this data to send them personalized promotions directly through WhatsApp. Envision how this targeted approach could enhance engagement by reaching customers on a platform they use daily. Now, extend this concept further: consider the advantages of utilizing the rich, ...
Consent management is a critical component of modern data strategy, as it’s necessary to ensure that organizations handle personal data in a lawful, transparent, and ethical manner. L1, L2, L3, and L4 consent levels refer to different layers of consent for data usage, typically within the context of data privacy and protection regulations. These levels ...
